Today’s episode delivers a practical breakdown on breaking away from typical B2B monotony. We dive deep into how a market leader injected highly creative storytelling, skit-style videos, and humor into a traditionally risk-averse industry. He did this all without sacrificing buyer trust or crossing regulatory boundaries.

Product marketing is splitting into two groups right now. One group uses AI to move faster and crank out deliverables. The other uses AI to operationalize deep thinking, pressure test positioning, synthesize customer patterns, and build systems that keep working after the launch. This episode is about that second group, and what it looks like when it is done well.

As a PMM inside a startup, you look at the market leader and think, they have the brand, they have the budget, they have the default position in every deal, and you do not. So the question becomes, how can you win? That is what today’s episode is all about. We are talking about how a startup went head to head with a category leader and did not try to outspend them or out feature them. They got painfully clear on where the leader was weak and built an entire go to market motion around it.

Ever been hit with the classic, “We’re launching next week. Ready? Go.” moment? In this episode, we talk about why that scramble happens, what it costs, and how the best product marketing teams avoid it by getting clear on success, ownership, and the difference between a release and a real launch.

You know that moment when a company outgrows the thing it is known for, but the market has not quite caught up yet? You still think of them for that one product, even though the reality is bigger now. Amazon is more than an online retailer. Apple is more than iPhones. It’s natural for brands to expand their product offerings, and chances are, as a PMM, you are going to be part of that initiative. The tricky part is that sometimes launching something new can feel more like an add-on, not like the next chapter.

There’s a concept in behavioral economics called status quo bias. It basically says this: people would rather stick to what they know, even when there are better options, because change feels risky. The pain of potentially losing something is stronger than the potential to gain something better. And if you have ever tried to drive adoption, you’ve seen this up close.

Everyone seems to be talking about community right now, but what does it actually take to build one that people want to be part of? In this episode, Cara Gravett joins us to unpack why community matters more than ever in a landscape full of polished, AI-generated noise, and why belonging can be far more powerful than attention.

If you spent any time on Twitter or LinkedIn in December 2025, you probably saw exactly what we’re about to talk about. Feeds were full of year-in-review posts, screenshots, swipe cards, and funny little stats about how people worked, what they shipped, and what they obsessed over all year. You know the format. Spotify Wrapped made it famous. Plenty of brands have tried to copy it since. Some pulled it off. Some really, really didn’t. In this episode, I sat down with Jack Cully, part of the team behind Granola, the AI meeting notes tool people genuinely love using. He walked us through how they built Granola Crunched, and why it worked so well.

Sales enablement only looks like a messaging problem from a distance. Up close, it’s usually a systems problem. No clear strategy, no feedback loop, and training that happens once, then disappears. Michele Nieberding breaks down how she transformed sales enablement at Treasure Data by starting with diagnosis, not deliverables. She shares how to spot the early signals, like stage-specific drop-offs and objection patterns, then use real rep conversations to build clear hypotheses about what’s actually breaking in the sales cycle.

If your competitive intelligence program feels like it’s failing, it’s not failing because you’re not working hard enough. It’s failing because the problem is infinite. Scale’s the real challenge. So today we’re talking about how to build the foundation of a competitive intelligence program that actually holds up. We’re looking at building a system that gives your company a real market point of view.

Platform repositioning is messy. You’re changing how the market understands you, how customers experience value, and how internal teams talk about the product. In this episode, I sit down with Jameelah Calhoun, VP of Market Strategy at Forter, to unpack what it really takes to reposition a platform when the pressure is high and the stakes are real.

Product marketers, you know this pain. You need insights yesterday, but the data is scattered across calls, surveys, dashboards, and internal docs. In this episode, Emily Pick shares how she used AI agents to run a multi-layered messaging gap analysis in just two hours, turning what normally takes weeks into a repeatable process. The big lesson is not magic prompts. It is getting clear on inputs first, then using automation to pull the right data, and finally using AI to pressure-test narratives and messaging angles fast.

Product launches are never “just a launch.” Some releases quietly drive retention, others reshape the business, and treating every launch like a Tier 1 moment creates burnout internally and noise externally. In this episode, Ashley Faus, Head of Lifecycle Marketing at Atlassian, breaks down how Atlassian thinks about launch tiers and how PMMs can use tiering to align teams, set expectations, and ship with more clarity and less chaos.

Every product marketer knows the feeling of walking into a meeting, bracing to prove your worth because most people do not really understand what product marketing actually does. Today, we are talking about how to demonstrate product marketing value in a way that is simple, credible, and impossible to misunderstand. Julien Sauvage, CMO at Cordial and former PMM leader at Salesforce, Gong, and Clari, joins us to share his expertise.

You're a product marketer trying to level up your career, but every time you open LinkedIn, it feels like everyone else has the perfect resume, the perfect job, and the perfect story. Meanwhile, you're tweaking resume bullet points at midnight and second-guessing every single word. On top of that, you feel stressed at work and you're not sure how to get help. Today, Yi Lin's tackling the real PMM conundrums that keep you stuck, including how to transform your resume from boring task list into compelling career story, plus we're sizing up the messaging strategies of giants like Gong and Outreach to uncover what actually makes positioning work.

You're leading a product marketing initiative you genuinely believe in, but every direction you turn, someone else is fighting for the same limited resources, the same stakeholder attention, and the same tiny sliver of executive patience. That's the reality for PMMs inside big organisations. Today, John McKiernan joins me to share exactly how he's mastered the art of internal buy-in using frameworks that simplify complexity, narratives that create emotional connection, and experimentation that builds credibility when everyone's fighting for the same limited resources.

Here's the brutal reality most PMMs face: you've built something genuinely valuable that solves multiple problems across different use cases, but explaining it without confusing everyone or sounding generic feels impossible. That's exactly why I brought in two experts, Jonathan Pipek and Craig Brown, who've cracked this code across dozens of companies. Together, they're walking us through platform storytelling that actually works, revealing how to expand your narrative without losing what made your original story compelling.

Navigating stakeholder relationships during massive change feels like solving a puzzle while someone keeps hiding the pieces. You're trying to align sales, customer success, leadership, and customers around a new narrative, but everyone's amygdala is firing warning signals that scream "stick with what we know!" That's the reality Anand Patel faced at Goldcast when they decided to shift from being "just a webinar tool" to owning the full video platform story.

Launching into a new ideal customer profile is one of the most exciting and nerve-wracking challenges in product marketing. Today, Natalie's walking us through her step-by-step playbook for navigating uncharted ICP territory with the kind of strategic precision that separates successful launches from expensive experiments.