For this episode, I’m in the hotseat being interviewed by the amazing Hattie the PMM. We kept circling the same problem. A resume is fine, but it’s not proof. It compresses years of work into bullet points, and in the AI era, everyone can make those bullet points sound polished. So the real question becomes, how do you show the thinking underneath the work?

In this episode, Jeremy Moskowitz shares how that early win turned into a CEO-level innovation narrative, how it got used directly in customer conversations, and how it eventually scaled across the field through enablement and discovery talk tracks.

 In this episode, I’m joined by Anna Startseva who shares what it actually takes to create clarity for the field when you’re launching into a mature, crowded category and you can’t afford vague messaging.

In this launch case study, Anna walks through how she created clarity for sellers in a crowded market, built scale as a solo PMM, and used AI in a way that amplified the work instead of replacing it.

In this episode, I’m joined by Steven Schuler, who’s spent his career at the leading edge of major tech shifts, from mobile marketing to customer data infrastructure to AI-powered products. Steven’s focus now is helping PMMs operate in an AI-first world by building systems that scale knowledge, rather than just producing more content faster.

If you’ve ever sat in a meeting where sales, marketing, and product all describe the same thing in totally different language, you’ll recognise this one. Leadership keeps asking, “So how is this different from the other offering again?”, and somehow everyone still thinks they’re aligned. The fallout rarely looks like a “messaging problem” either. It shows up as slow sales cycles, confused positioning, weak cross-sell, campaigns that don’t convert, and a website that feels like five companies stitched together.

In this episode, I’m joined by Kevin Chan, Head of Product Marketing at Fleetio, who’s known for getting company-wide messaging alignment to actually stick.

Subscription overload is real. You open Netflix, scroll for ages, jump to Hulu, maybe Disney+, and still end up rewatching The Office or Parks and Rec. That “is this still worth it?” feeling is the loyalty problem, and it’s not just entertainment.

In this episode, we dig into one of the most interesting examples of a PMM stepping straight into that challenge: Disney+ and customer loyalty in a category where churn is constant and attention can shift overnight. Joining us is James Schultz, the PMM who built the program, now at Netflix thinking deeply about customer experience in an increasingly personalised world.

If you are a startup PMM, you know the feeling. You land your first enterprise deal and it feels like you just cracked the code. Then leadership looks at you like, cool, do it again. And again. Suddenly “enterprise” becomes the plan, even if the company is still selling like it is mid market. That is what this episode is about. Going upmarket is not just selling to bigger companies. It is a different buyer, a different story, and a different way of proving value.

Today’s episode delivers a practical breakdown on breaking away from typical B2B monotony. We dive deep into how a market leader injected highly creative storytelling, skit-style videos, and humor into a traditionally risk-averse industry. He did this all without sacrificing buyer trust or crossing regulatory boundaries.

Product marketing is splitting into two groups right now. One group uses AI to move faster and crank out deliverables. The other uses AI to operationalize deep thinking, pressure test positioning, synthesize customer patterns, and build systems that keep working after the launch. This episode is about that second group, and what it looks like when it is done well.

As a PMM inside a startup, you look at the market leader and think, they have the brand, they have the budget, they have the default position in every deal, and you do not. So the question becomes, how can you win? That is what today’s episode is all about. We are talking about how a startup went head to head with a category leader and did not try to outspend them or out feature them. They got painfully clear on where the leader was weak and built an entire go to market motion around it.

Ever been hit with the classic, “We’re launching next week. Ready? Go.” moment? In this episode, we talk about why that scramble happens, what it costs, and how the best product marketing teams avoid it by getting clear on success, ownership, and the difference between a release and a real launch.

You know that moment when a company outgrows the thing it is known for, but the market has not quite caught up yet? You still think of them for that one product, even though the reality is bigger now. Amazon is more than an online retailer. Apple is more than iPhones. It’s natural for brands to expand their product offerings, and chances are, as a PMM, you are going to be part of that initiative. The tricky part is that sometimes launching something new can feel more like an add-on, not like the next chapter.

There’s a concept in behavioral economics called status quo bias. It basically says this: people would rather stick to what they know, even when there are better options, because change feels risky. The pain of potentially losing something is stronger than the potential to gain something better. And if you have ever tried to drive adoption, you’ve seen this up close.

Everyone seems to be talking about community right now, but what does it actually take to build one that people want to be part of? In this episode, Cara Gravett joins us to unpack why community matters more than ever in a landscape full of polished, AI-generated noise, and why belonging can be far more powerful than attention.

If you spent any time on Twitter or LinkedIn in December 2025, you probably saw exactly what we’re about to talk about. Feeds were full of year-in-review posts, screenshots, swipe cards, and funny little stats about how people worked, what they shipped, and what they obsessed over all year. You know the format. Spotify Wrapped made it famous. Plenty of brands have tried to copy it since. Some pulled it off. Some really, really didn’t. In this episode, I sat down with Jack Cully, part of the team behind Granola, the AI meeting notes tool people genuinely love using. He walked us through how they built Granola Crunched, and why it worked so well.

Sales enablement only looks like a messaging problem from a distance. Up close, it’s usually a systems problem. No clear strategy, no feedback loop, and training that happens once, then disappears. Michele Nieberding breaks down how she transformed sales enablement at Treasure Data by starting with diagnosis, not deliverables. She shares how to spot the early signals, like stage-specific drop-offs and objection patterns, then use real rep conversations to build clear hypotheses about what’s actually breaking in the sales cycle.

If your competitive intelligence program feels like it’s failing, it’s not failing because you’re not working hard enough. It’s failing because the problem is infinite. Scale’s the real challenge. So today we’re talking about how to build the foundation of a competitive intelligence program that actually holds up. We’re looking at building a system that gives your company a real market point of view.

Platform repositioning is messy. You’re changing how the market understands you, how customers experience value, and how internal teams talk about the product. In this episode, I sit down with Jameelah Calhoun, VP of Market Strategy at Forter, to unpack what it really takes to reposition a platform when the pressure is high and the stakes are real.

Product marketers, you know this pain. You need insights yesterday, but the data is scattered across calls, surveys, dashboards, and internal docs. In this episode, Emily Pick shares how she used AI agents to run a multi-layered messaging gap analysis in just two hours, turning what normally takes weeks into a repeatable process. The big lesson is not magic prompts. It is getting clear on inputs first, then using automation to pull the right data, and finally using AI to pressure-test narratives and messaging angles fast.

Product launches are never “just a launch.” Some releases quietly drive retention, others reshape the business, and treating every launch like a Tier 1 moment creates burnout internally and noise externally. In this episode, Ashley Faus, Head of Lifecycle Marketing at Atlassian, breaks down how Atlassian thinks about launch tiers and how PMMs can use tiering to align teams, set expectations, and ship with more clarity and less chaos.