Here's the brutal reality most PMMs face: you've built something genuinely valuable that solves multiple problems across different use cases, but explaining it without confusing everyone or sounding generic feels impossible. That's exactly why I brought in two experts, Jonathan Pipek and Craig Brown, who've cracked this code across dozens of companies. Together, they're walking us through platform storytelling that actually works, revealing how to expand your narrative without losing what made your original story compelling.

Navigating stakeholder relationships during massive change feels like solving a puzzle while someone keeps hiding the pieces. You're trying to align sales, customer success, leadership, and customers around a new narrative, but everyone's amygdala is firing warning signals that scream "stick with what we know!" That's the reality Anand Patel faced at Goldcast when they decided to shift from being "just a webinar tool" to owning the full video platform story.

Launching into a new ideal customer profile is one of the most exciting and nerve-wracking challenges in product marketing. Today, Natalie's walking us through her step-by-step playbook for navigating uncharted ICP territory with the kind of strategic precision that separates successful launches from expensive experiments.

If there's one phrase you hear on repeat in product marketing, it's customer obsession. We all want to be the voice of the customer inside our companies, but here's where most PMMs fall short: workload. We carry so much ownership already that carving out time for true customer insight often feels impossible. Where do you even start? How do you make it repeatable? And how do you scale an effort like that?

PMMs possess a powerful blend of strategy, insight, and impact, yet we're often the best-kept secret in our own organizations. Today, I'm sharing insights from my conversation with Hattie, PMM founder of productmarketers.com, on how to make your contributions impossible to ignore. Productmarketers.com is now one of the fastest-growing hubs for PMM jobs, insights, and community.

Kevin's one of the most creative problem solvers in PM, launching game-changing products as the first PMM for what's now Google Cloud, which includes Google Workspaces and Chromebooks for business and education. Since then, he's led category-defining efforts at Okta, Asana, and Grammarly, helping each rethink how they show up in the market and build genuine trust with customers.

I’m thrilled to welcome Michael Olson, Senior Director of Product Marketing at Splunk, who's had multiple at-bats helping companies find and own their market position. Michael's a trusted mentor, recognised as a top 100 PMM on ShareBird, and founder of the Product Marketer blog where he shares real insights from the field. It was a pleasure having Michael on and I’m excited for you to listen.

Sharon Markowitz, one of those rare product marketers who brings together deep business acumen, sharp customer insight, and genuine care for people. She's led product and partner marketing at world-class brands like Atlassian, LinkedIn, Intuit, and most recently Zoom, building go-to-market strategies that don't just drive business growth—they unlock real value for customers.

Terry Setiz is one of the sharpest minds in the game. Terry has spent over 20 years building go-to-market engines for brands like Coca-Cola, HBO, Hasbro, and for the last 12 years at Visa. He's launched campaigns with NFL stars, built strategies for Game of Thrones, and founded Visa's in-house agency Ad Hoc. Terry brings us a masterclass in turning CLV insights into actionable strategy.

Today's story centers on a product you've likely encountered: Ember's temperature-controlled smart mugs, those sleek beauties gracing Starbucks counters and Williams Sonoma shelves. But here's what makes this case study fascinating: Ember didn't stay content as a coffee mug company. They made a bold leap into an entirely different category, chasing a new audience with a completely different product.

Have you ever wondered how product marketers can not just survive, but thrive amidst constant change? If you’re anything like me, you’re always on the lookout for strategies to keep your product relevant in a rapidly changing space. I’m joined by Stephanie Sosa, an incredible PMM who has worked her magic at companies like Slack, Airtable and Credit Karma. I’m excited to share this episode with you.

Pranav Deshpande is not just any product marketer, he’s one of the sharpest minds in the business, with experience at Twilio, Modern Treasury, and now, OpenAI. His journey through tech’s most innovative landscapes offers some incredible lessons in finding and recognizing product-market fit. It’s clear that the path to product-market fit isn’t a one-time achievement—it's an ongoing journey.

Sheryl isn’t just any PMM. From turning her science fair win into an asteroid named by MIT (yes, seriously!) to spearheading game-changing projects at Twilio and Confluent, her story is incredibly inspiring. Sheryl’s scientific mindset, curiosity, experimentation, and pattern recognition has become her superpower in crafting killer product strategies.

Leah Brite Head of Benefits Product Marketing at Gusto. I’ve been a huge fan of Leah for a while now and have followed her career closely ever since stumbling upon her incredible content on Sharebird. Named a Top 100 Product Marketing Mentor three years consecutively, Leah is not only sharp but incredibly generous with her knowledge, always willing to offer guidance to help other PMMs thrive.

Brandon Penn is a B2B marketing and go-to-market leader who has helped scale some of the biggest names in tech. He’s a force to be reckoned with in the tech industry, having scaled enterprise go-to-market programs during Twilio's hyper-growth phase and led marketing initiatives at Shopify Logistics and Runway. Brandon is sharing his insights on crafting strategies that deliver tangible success.

Chris Piwinski is a product marketing lead at Adobe's Frame io. He is someone who truly gets both sales and product marketing at a deep level - because he's lived both worlds. Starting his career in sales at LinkedIn, Chris learned from some of the best sales leaders in the game while selling sales navigators to sales leaders. That experience gave him an inside look at what makes high performing sales organizations tick.